Symrise’s webinar, 'How to Position Your Brand in The Craft Artisanal Space: Part 1’ reflects extensive research into U.S. millennials using the online range of Ideastream and immersive research of American “craft-hubs” Brooklyn, Chicago, San Diego and Austin.
This webinar defines craft through product attributes, personality, tradition with a twist, and purpose driven.
- Understand the meaning of craft for millennial consumers across the US
- Identify the key drivers of the ‘craft’ concept in food & beverage
- Understand the relevance and perceptions of craft across a spectrum of key food & beverage categories
- Uncover opportunities for innovation
The 45-minute recording focuses on emotional & physical drivers of craft products and the promising opportunities for your brand within the craft space.