Symrise's webinar: 'How to Position Your Brand in The Craft Artisanal Space: Part 2' reflects extensive research into U.S. millennials using online and immersive research into the American “craft-hubs” of Brooklyn, Chicago, San Diego and Austin.

The part 2 recording reveals craft as a multi-dimensional concept that serves both personal and social needs of the consumer. Among the important elements to keep in mind when developing a craft product, key highlights include:


- Craft drivers: ingredients, flavors, process - key product differentiators
- Objectives of Symrise's Brooklyn craft trek
- 10 components of the 'Craft Pyramid'
- Opportunities, barriers and product examples of specific craft categories


Discover how you can enter the craft artisanal space, watch the 40 minute webinar can be viewed using this link!

Don't miss out on opportunities with the craft artisanal space - view the webinar here!

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