Trends may be the single most important driver in the food and beverage industry and the Symrise team takes pride in identifying and analyzing the most compelling information available. Our “Trends for 2020” were developed over the last few months through extensive research, only to see the world change from the rapid escalation of the COVID-19 pandemic.

While these trends still hold from a macro perspective, we already see a return to simplicity, comfort food, and value impacting consumer behavior. We know that the industry may look different in a few months and we will be updating our content to reflect these changes.

In the meantime, we’re here to support your team’s ongoing need for the best possible consumer insights.

We hope you’ll join us on Thursday, April 23rd at 12pm EDT / 9am PDT for the first look at our Annual Top Flavor Trends Report for 2020!

During the 30-minute broadcast, Symrise Marketing will share the background to our Global TrendScope® and 5 out of our 10 total food, beverage and sweet trends identified this year and beyond.

Each trend is comprised of 4 flavors that we’ve identified based on market research, interviews with top chefs, mixologists and pastry chefs, industry events, menu tracking and immersive treks. This results in a total of 20 flavor innovations that we will cover during the broadcast!


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