Once upon a time in 2013, someone realized that men we being left out when it came to the marketing of a certain probiotic-laden, protein-heavy dairy product. Yes, we're talking about yogurt, which had traditionally been marketed toward women. And so came the dawn of "brogurt," as coined by the blog Grub Street back when it featured an article on Powerful, a yogurt company in Miami, Florida that was making yogurt for men.