Editor's note: A previous version of this article misstated spending estimates because of a typographical error in a pre...

Editor's note: A previous version of this article misstated spending estimates because of a typographical error in a press release. This version has been corrected. Nielsen released "Multicultural Millennials: The Multiplier Effect," which explores key aspects and trends of the millennial generation, including how culture, food and technology are essential points of entry for reaching them, according to Grocery Headquarters.

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