Food and beverage trends emerge from a combination of factors ranging from menu trends to nutrition research to sustainability demand, all of which can combine to drive the food and beverage industry forward. The Symrise Flavor North America team takes pride in identifying and analyzing the most compelling information available, through months of extensive research including interviews with trendsetting chefs and bartenders around the world, among other immersive food and beverage explorations.

Yet the world can quickly change, as we’ve seen with the rapid escalation of the COVID-19 pandemic. While our 2020 North American trends still hold from a macro perspective, we already see a return to simplicity, comfort food, and value making an impact on consumer behavior.

We know that the industry may look different in the coming months and we will be updating our content to reflect these changes. In the meantime, we’re here to support your team’s ongoing need for the best possible consumer insights. As you adapt to these unprecedented times, consider how the following trends can bring comfort and a sense of well-being to consumers.

The Symrise North American top flavor trends for 2020 include:

1. Tea Inside
2. Next-Gen Adaptogens
3. Drink to Your Health
4. Fruit Gets Funky
5. Nature Added
6. Spice & Salt Meets Sweet
7. Incredible Spreadables
8. Prime Classics
9. Next Wave Asian
10. Global Horizons 2020

As difficult as 2020 has been so far, we see these flavor trends bringing comfort and joy to consumers and providing the food and beverage with new opportunities to excite customers.

Continue reading the 2020+ Top Trends Report series:
• 3 Flavor Trends Inspired by Healthy Living

• Top Flavors Inspired by Natural Goodness

• 8 Flavor Trends of 2020 That Inspire Emotional Discoveries

• Top Premium Indulgence Flavors of 2020 and Beyond

_{Stay tuned to learn more about our 2020 Flavor Trends Report, CLICK HERE!}