For Charlotte Kern, Senior Marketing Manager at Symrise (EAME), storytelling means there’s a human touch central to the product experience. “It makes consumers feel particular care has been placed into the production of the product, that every element and detail is thoughtfully produced. This level of care leads consumers to cherish products with storytelling elements more dearly,” she says.

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RELATED: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry and the Symrise team takes pride in identifying and analyzing the most compelling information available. Our “Trends for 2020” were developed over the last few months through extensive research, only to see the world change from the rapid escalation of the COVID-19 pandemic.

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