The Margarita is a drink that needs no introduction. The tart and tangy mix of fresh lime juice, tequila, and orange liqueur consistently ranks as America’s favorite cocktail and among the most popular in the world. But while interest in the drink typically surges around Cinco de Mayo and in the hot summer months, in 2020 the Margarita has reached new heights. [more...]

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06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...