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Tags: Spirits, Cocktails, Mocktails Source: Symrise

Spirit Signatures: the Taste of Fine Spirits, Without the Alcohol

While it’s true that the brown spirits category continues to grow, it’s also true that millennial and Gen Z consumers are increasingly seeking reduced…
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The Global Cocktail Trends Brought On By Covid-19

While the pandemic has been felt universally, the unevenness of lockdown restrictions has lent wildly different experiences to bar owners and cocktail…
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The Best To-Go Cocktails in Austin

As we slide into the early summer months, many of us are still opting to wine and dine at home to help stop the pandemic’s spread. To keep up with the…
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Hard Seltzer Trends Have Drinkers Getting A Bigger Buzz

As food and beverage trends evolve, flavor isn’t the only ingredient in the can. With hard seltzer trends, the summer might be a little buzzier. It…
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Spring Cocktail Tips And Recipes From A Local Instagram Mixologist

In a season as vibrant and flourishing as spring, there’s no time for anything mundane—especially not in the cocktail department. Whether preparing…
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The Most Popular Cocktails Around the U.S.

Just like the smell of sunscreen or the sound of a rolling suitcase, a special occasion cocktail can be the key to a vacation mindset. During travel…
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Lemonade Hard Seltzer Wins The Title of America's Favorite RTD Alcoholic Beverage Flavor

It’s Last Call in the Symrise Flavor Madness 2021 and a champion has been crowned. For a month we have been asking 5,000 consumers, in real time, to…
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[Round of 32] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

It’s been an exciting time with the Symrise Flavor Madness Bracket! We have now completed the first and second round, eliminating 48 flavors and…
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These Are the Biggest Drinking Trends That Will Emerge After the Pandemic

Canned cocktails and delivery drinks, e.g., seem like they’re here to stay, even as the country undergoes a partial reopening. And during our time in…
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[Round 1 Results] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

Alright folks we are live! We witnessed madness the first weekend of play for Symrise Flavor Madness 2021. If you are just joining us, refer to our…
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