Latest Articles

Dry January, Rewritten: Why Skipping Alcohol Has Become a Lifestyle Signal in 2026

 January has long been associated with reset culture. After indulgent holiday seasons, consumers traditionally turn to clean eating, detoxes, and…
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Beyond the Plate: 3 Cocktails That Redefined the Drinking Experience

Over the past decade of collaboration with StarChefs, Symrise has had the opportunity to explore flavor innovation not only on the plate — but in the…
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Exciting Beverage Trends for 2025

As summer approaches, the excitement for travel and leisure builds, with people seeking new destinations to unwind and soak up the warmth of the…
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Upcoming Webinar: Summer LTO Trends from Our Seasonality Research Initiative

Date: Thursday, June 26 Time: 12:00 PM – 12:45 PM EDT Register Here → Join our experts for a live 45-minute webinar diving into the latest findings…
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Summer Sips — Refresher Beverages & Coffee Shop Flavor Trends

Summer is vacation season, with solo travelers, couples, and families heading to parts unknown to soak up the sun and enjoy leisure time. This “when…
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Meet us at NRA: Booth #12707

We’re excited to announce that we’ll be at the National Restaurant Association Show 2025 this weekend at Booth #12707 in the Lakeside Center - and…
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Omega-3 in Functional Beverages: How Brands Can Deliver Real Health Benefits

Omega-3 fatty acids are essential nutrients that support key functions in the body, including heart, brain, and immune health. They’re naturally found…
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Cocktails: Japan & Korea’s Influence on the Beverage Industry

Modern Japanese bartending is renowned worldwide for both precision and style. Originating in Tokyo’s upmarket Ginza district in the late 1990s and…
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Functional Non-Alcoholic Beverages & Adaptogens in B2B

 In recent years, the market for non-alcoholic beverages has exploded. The current value of this segment is estimated at $1.41 trillion, and it is…
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Transforming Functional Nutrition: Symrise x Infusd Nutrition Partnership

Big news! Symrise and Infusd Nutrition have joined forces to revolutionize water-soluble active ingredients for food, beverage, and supplement brands.…
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Events

Webinar : North America Top Flavor Trends 2026

Beyond Taste: Decoding the Consumer Shifts Defining North American Flavor in…

Symrise Will Be at PLMA This Year

This year at PLMA - Private Label Manufacturers Association, discover how…