The alluring cuisines of the Eastern Mediterranean, which includes Cyprus, Egypt, Greece, Israel, Lebanon, Syria and Turkey, has garnered peak culinary interest across food menus. This region is also a rich source of beverage inspiration. Ingredients such as mint, pistachio, apricot, cinnamon, citrus and coffee are already familiar to American consumers, while more exotic options like sumac and arak (a licorice-flavored spirit) can spark interest and deepen the flavor story. [more...]

RELATED: Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry and the Symrise team takes pride in identifying and analyzing the most compelling information available. Our “Trends for 2020” were developed over the last few months through extensive research, only to see the world change from the rapid escalation of the COVID-19 pandemic.