Across the ready-to-drink beverage industry, energy drinks are currently one of the highest-performing categories in terms of sales. This data aligns with the growing trend in recent years of consumers seeking out functional products to give more added benefits in their foods and beverages, such as energy, cognitive or immunity assistance. Energy drinks have been long been providing customers with the mental and physical boost they are craving, but they were often considered an unhealthy choice. [Read more...]

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