Global producer of flavors and fragrances Symrise has revealed its North America Top Flavor Trends Report. This annual overview is the product of surveys and observations from some of the most influential chefs, mixologists and experts in the F&B arena. According to the flavor giant, the ten rising trends, which include “Drink to Your Health,” “Fruit Gets Funky” and “Incredible Spreadables,” are not just for 2020, but also look two to three years ahead. In light of the COVID-19 pandemic, a return for simplicity and comfort food has also been reflected amid changing consumer behaviors. Meanwhile, Symrise continues to grow in a challenging market environment, revealing sales were up by 8 percent in Q1. [more...]

RELATED: Symrise’s North American Top 10 Flavor Trends for 2020 and Beyond

Food and beverage trends emerge from a combination of factors ranging from menu trends to nutrition research to sustainability demand, all of which can combine to drive the food and beverage industry forward. The Symrise Flavor North America team takes pride in identifying and analyzing the most compelling information available, through months of extensive research including interviews with trendsetting chefs and bartenders around the world, among other immersive food and beverage explorations. Continue reading...