Perhaps one of the biggest pitfalls in creating a low to no product is to assume the alcohol can simply be removed, without giving any consideration to what will be used in this place. With an increasing number of low to no products on shelves, consumers are growing wary of glorified soft drinks and want to see a premium price tag justified. [more...]

COVID-19's Impact on Alcoholic Beverage Categories

It’s no secret that the nationwide measures to stop the spread of COVID-19 have had devastating effects on bars, restaurants, and breweries reliant on dine/drink-in traffic. While sales of on-site premises alcohol have crashed, that does not mean people have stopped drinking. Quite the opposite, in fact, as the demand for alcohol is an ever-growing commodity by an anxious public stuck at home, allowing for new, rarely-before-seen trends to emerge within the industry to help best serve a needy public and keep businesses afloat.