COVID-19's Impact on Alcoholic Beverage Categories

It’s no secret that the nationwide measures to stop the spread of COVID-19 have had devastating effects on bars, restaurants, and breweries reliant on dine/drink-in traffic. While sales of on-site premises alcohol have crashed, that does not mean people have stopped drinking. Quite the opposite, in fact, as the demand for alcohol is an ever-growing commodity by an anxious public stuck at home, allowing for new, rarely-before-seen trends to emerge within the industry to help best serve a needy public and keep businesses afloat.

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