Pizza has been a staple American food since it was brought over from Italy back in the late 1800's. Recently we've seen a resurgence in pizza innovation since the recession of 2008 when restaurants had to start thinking of new ways to get consumers to come back to their establishments instead of saving money by buying a frozen pizza to take home.

Millennials (18-34 y.o.) are the #1 consumer of pizza across all categories from frozen to take out. Lots of the innovation and trends that we've seen have been targeted to this consumer category. From Cultural Comfort (taking pizza into new ethnic territory) to Refreshed Indulgence (bringing "Better For You" ingredients to pizza), pizza trends are continuously evolving around millennial consumers.

We have put together a simple and easy to follow infographic with some of the pizza trends that we are following here at Symrise based on our annual global consumer trends report, in partnership with GfK-Roper. 

Check out the infographic below, and don't hesitate to contact us with any additional questions or comments on pizza trends!

 

 

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Events

Heading to Cleveland: Follow our journey to StarChefs Rising Stars July 13–15

We’re excited to be part of the StarChefs Rising Stars event in Cleveland from J…

Symrise presents an exclusive webinar: Summer LTO trends from our Seasonality Research initiative

Join us TOMORROW- Thursday, June 26 at 12:00 PM to : ·       Understand key…