Did you know that salsa now outsells catsup in the United States?
Did you know that tortillas now outsell white bread in the United States?
By 2050, roughly 30% of Americans will be Latino.
All of these factors contribute to why were are choosing "Latino food and beverage" as February's Topic of the Month on in-sight.
Latino's have a strong influence on mainstream America. This can be seen in many things from music to television to advertising. Their influence is very evident in the food and beverage industry. Food and beverage marketers and R&D professionals need to be prepared to react to the Latino influence and the changing face of America.