According to U.S. Census data, Hispanics are the fastest growing consumer segment in the U.S. representing a staggering ...

According to U.S. Census data, Hispanics are the fastest growing consumer segment in the U.S. representing a staggering $1.3 trillion in spending power. This is a young consumer base with most of the population within the age range of 25-34. Millennial Hispanics are more likely to be acculturated and have a preference to respond to business' advertising in English.

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