The beverage market for children is a tricky business that requires a special approach to both innovation and marketing. While fun shapes, vibrant colors and character merchandising may garner the attention of children, formulation must appeal to the purchasing parent, and taste ultimately is what matters. [more...]

Kids Have Different Snack Time Goals Than Their Parents

We partnered up with consumer research agency, Smarty Pants, to explore first-hand the many snacking occasions of 6 to 12 year olds. Learn more about the trends driving innovation for kids snacking here!