Welcome to our second installment of a four part Symrise series on millennials in the U.S.
There’s no doubt that millennials have the power to drive the U.S. food and beverage market in their preferred direction. Their buying power and influence is substantial and many food and beverage makers have already began to cater to them.
We have come to part two of a four part Symrise Series: Millennials in the USA. In part two we break down employment, spending power, residence, and location, among other things.