Mintel predicts seaweed could become the next super-food trend in the west Seaweed could soon be making its way from the beauty aisle to the snack aisle. A new report from Mintel predicted seaweed could become the next super-food trend in the west, with the number of seaweed flavoured food and drink products increasing 76% in North America and 147% in Europe between 2011 and 2015.