Pantone has unveiled a new blue shade, Pantone 17-3938 Very Peri, a vibrant periwinkle blue hue with a violet-red undertone as its Color of the Year selection for 2022. For F&B applications, industry players believe this could boost social media activity, while eliciting themes of empowerment and immunity. Blending the faithfulness and constancy of blue with the energy and excitement of red, this happiest and warmest of all the blue hues introduces an empowering mix of newness, says Pantone. [Read more...]

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