Market Drivers & Trends
Part 1 of a 3 part Symrise Series.
The frozen aisle is facing stiff competition from many areas in the supermarket. More specifically, frozen entrées are vying with more and more options for consumers’ attention, share of stomach and ultimately, share of wallet. A catchphrase in the industry is “Freshness”. What really is driving the frozen entrée category and what trends are impacting the category? Is it really freshness or is it cost or is it a health related / nutritional profile or is it the make it “from scratch” phenomenon?
• Taste / Ethnic Exploration
• Cross Promotional Opportunities
• Co-Branding Opportunities
• TV- Food Channels