Market Drivers & Trends

Part 1 of a 3 part Symrise Series.

The frozen aisle is facing stiff competition from many areas in the supermarket. More specifically, frozen entrées are vying with more and more options for consumers’ attention, share of stomach and ultimately, share of wallet. A catchphrase in the industry is “Freshness”. What really is driving the frozen entrée category and what trends are impacting the category? Is it really freshness or is it cost or is it a health related / nutritional profile or is it the make it “from scratch” phenomenon?

Take a look at how the following trends are impacting the category and marketplace

• Convenience

• Taste / Ethnic Exploration

• Breakfast

• Cross Promotional Opportunities

• Co-Branding Opportunities

• TV- Food Channels

• Health

• Generations

Click here to see the Market Drivers and Trends impacting the frozen food aisle