The ice cream world has been shaken up. We are reviewing the Eatin’ Eight and for the first time this tournament we will not be watching a #1 seed compete. After this article we will be down to the final four flavors, also known as, the Flavorful Four. If you are just joining us, refer to our introductory article for rules and field of flavors. Otherwise let’s continue below to our in-game analysis.

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Natural Goodness Region

#5 Vanilla Caramel vs #10 Triple Fudge Crunch – These two flavors faced off to see which will represent Natural Goodness in the Flavorful Four. We have mentioned Vanilla being the star of the show. This round #5 Vanilla Caramel could not top #10 Triple Fudge Crunch. As the tenth ranked flavor will advance to the Flavorful Four with 54% of the consumer vote.

Premium Indulgence Region

#7 Chocolate Fudge Brownie vs #9 Peanut Butter Caramel Pretzel - In Premium Indulgence we see two decadent delights face off in a match up where consumers are demanding full flavor and full indulgence. #7 Chocolate Fudge Brownie stays safe from the peanut butter craze with a 56% consumer vote to advance to the Flavorful Four.

Healthy Lifestyle Region

#4 Chocolate Chip Cookie Dough vs #6 S’mores
- #4 Chocolate Chip Cookie Dough is a Flavorful Four contender for a large portion of our participants bracket challenge and you are not wrong! Consumers chose to advance #4 Chocolate Chip Cookie Dough at 65% to 35% vote, making quick work of #6 S’mores.

Emotional Discoveries Region

#6 Strawberry Cheesecake vs #12 Raspberry Cheesecake – Consumers routinely step out of their routine with crazy, often limited time flavors. The dominance of adjacent category flavors in the tournament may be shining a light at value of limited time offerings or LTOs that allow your brand the flexibility to experience and grow via flavor innovation. #6 Strawberry Cheesecake reminds #12 Raspberry Cheesecake who the consumers favorite is with a 60% to 40% vote!

Here are the Flavorful Four:

Natural Goodness: #10 Triple Fudge Crunch
Healthy Lifestyle: #4 Chocolate Chip Cookie Dough
Premium Indulgence: #7 Chocolate Fudge Brownie
Emotional Discoveries: #6 Strawberry Cheesecake

Those are all the games for this week. CLICK HERE for Flavorful Four Ice Cream Flavor Madness Bracket.

Continue with this series, The Flavorful Four: Ice Cream Flavor Madness 2020.

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