Consumers may be reaching for more natural and better-for-you snacks in general, but when it comes to planning Super Bow...

Consumers may be reaching for more natural and better-for-you snacks in general, but when it comes to planning Super Bowl party menus they are just as likely to reach for processed and conventional options as they are healthier options, according to IRI data. IRI analysis of retail food sales in the week leading up to last year's Super Bowl revealed sales of natural cheese jumped 10% to a whopping $277 million compared to the prior week.

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