Yes, the specials come and go, but in terms of brand relevancy and menu innovation, the formula has a staying power that has endured through the decades. Some LTOs are home runs right off the bat, while others never really win mass appeal but drum up a cult-like following (looking at you, McDonalds Szechuan Sauce). [more...]

Seasonality & LTOs in the Food and Beverage Space

Symrise conducted extensive research into seasonal and limited time offers (LTOs) within the food and beverage industry. Learn more about seasonal flavors in the following articles: [Beyond the Plate] Culinary Connoisseur Alex Talbot Talks All Things Seasonality, [Good Libations] Exclusive Interview With Chris Amirault: Seasonality In The Cocktail Space, and [Sweet Talk] Chocolatier Colin Hartman Explores The Seasonality Of Chocolate.