As interest in craft cocktails continues to grow, spirits brands will need to implement "sensploration" tactics to remain competitive in a crowded space. According to The Future Laboratory, senspoloration includes every aspect of the cocktail experience, playing off all five senses, not just the taste of premium spirit.

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Events

10/17/2019
Webinar: 5 Top Southern Flavors Influencing Mainstream Food and Beverage

Southern food and beverage was born from a melting pot of ethnicities, cultures...

10/03/2019
Key Events Showcase the Latest Innovations in Chocolate

The chocolate industry has multiple key events that will feature the latest...