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Why millennials are your most important snackers

With close to 44 million in the US and a combined spending power of around $1.1 trillion dollars, millennials are a cons...

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Millennial Snacking Trends: Part 2 of 5 - The Quest for Health

This post is the second in a series of snacking habits of the Millennial generation. In the previous post we discussed the curiosity and willingness…
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Good Libations

Tags: Beer, Consumer Trends Source: Symrise

Think craft beer is just a guy thing? Don't tell that to these Syracuse women

Stacey Juston of Liverpool was tired of only being offered fruit beers or Michelob Ultra -- or being told, 'You must lik...

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Yogurt makers expand when and who eats yogurt with different product platforms

Yogurt manufacturers are rolling out a wide variety of new products to drive consumer interest in and consumption of the...

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The Candy Trigger By The Checkout Line (And Why We Fail With New Habits)

Selling candy bars can teach you a lot about building better habits. In 1952, an economist by the name of Hawkins Stern was working at the Stanford…

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Trend Perspectives with Brad Ross: Purpose

By Brad Ross, Global Trend Forecasting Purpose Whole Foods promotes Community Giving Days where 5% of that day’s net sales are given to local…
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Trend Perspectives with Brad Ross: Curated Life

by Brad Ross, Global Trend Forecasting Curated Life Years ago, long before our lives were played out on social media, I came to the crossroads of…
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Beyond Apple Juice: 11 Kids' Drinks Around the World

Pick up any cartooned-up kid's menu in America, and alongside an illustration of mac and cheese and chicken nuggets will...

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How Your Brain Chooses Between Carrots and Cake

Researchers from Caltech tested this theory by asking 28 volunteers to rate the health virtues of more than 150 foods after fasting for four hours. On…

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Why We Love the Pain of Spicy Food

In recent years, an unconventional type of warmth has elbowed its way onto more menus: the bite of chili peppers, whethe...

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Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…