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Trend Perspectives: Why Urban Gardening Has Taken Off in Popularity

By Cynthia Maxwell, Trend Forecasting What comes to mind when you think of urban gardening? A garden on top of a high rise in a large city? An…
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Consumer Spirits High As Thirst For Cocktails Rises By A Third

THE north’s largest hospitality provider Beannchor Group has reported a 30 per cent rise in sales of innovative alcohol drinks compared to the same…
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TAP Into Flavor: Beverage Innovation in a Plant-based World

The trends that have lasting power are the ones that resonate strongly with consumers, have solid scientific footing with clear benefits, and raise…
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[Video] trendscope® 2021+ a Cross-Category Look at Food and Beverage Trends

Which consumer trends are affecting the food and beverage industry? With our Symrise proprietary trendscope® we combine quantitative and qualitative…
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COVID-19 Shaping Alcohol Trends: At-Home Cocktail Crafting And Artisan Takes On Classic Drinks

The COVID-19 pandemic has changed many aspects of consumers’ habits, and the way people buy and consume foods and beverages is no exception to this…
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Consumer Desire for 'Better for You' Beverages Persists Through Pandemic

The COVID-19 pandemic saw the sudden rise of consumer demands that rattled shoppers who were desperately looking for household necessities – toilet…
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Is Whipped Lemonade The New Sip Of Summer? We Tried The TikTok Trend

When TikTok user @goldenxclouds, who shares content on the platform anonymously, saw videos all over the app of dalgona coffee, the Korean drink, she…
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How to Create Food and Beverage Gen Z Will Crave: Part 2 — Gen Z as Consumers

In Part 1 of this series on creating food and beverage Gen Z will crave, we explored who Gen Zers are and what makes them different from Millennials.…
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The Espresso Martini Is Everywhere (Again)

Making its grand return to the zeitgeist alongside it all is the sweet, the strong, the satisfying (to some) … espresso martini. In its most classic…
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Hard Seltzer and Other Ready-to-Drink Beverages Will Surpass Wine

Hard seltzers and canned cocktails have been two of the biggest beverage trends over the past few years, with seltzers especially exploding into a…
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[Mini-Webinar] Sustainability at Symrise: Positive Impact Beyond Boundaries

Sustainability is more than an industry buzzword. It’s a promise to consumers…

[Webinar] trendscope® 2021+: Global Food and Beverage Trends

Year to year, consumers’ food and beverage choices evolve through the influence…