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The Most Popular Cocktails Around the U.S.

Just like the smell of sunscreen or the sound of a rolling suitcase, a special occasion cocktail can be the key to a vacation mindset. During travel…
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[Elite 8] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

It is getting tough for the #1 seeds of Symrise Flavor Madness, only one remains, let’s see how that happened. After this article we will be down the…
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COVID-19 Pandemic Drives Fundamental Changes in the Business of Alcoholic Beverages

The alcoholic beverages category entered 2020 already experiencing shifts in preferences, and as the "new normal" takes hold of 2021, the industry is…
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Cocktail Trends 2021: Having Experimented With Homemade Cocktails, Consumers Will Be Armed With A Newfound Knowledge Of Spirits, Suggests A New Report

"The pandemic has shifted mindsets and accelerated emerging trends, the report is a window to these changes." Domestic hedonism to mindful moderation…
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This Report Shares How The Pandemic Changed The Way We Consume Alcohol

By now, it’s no surprise that COVID-19 completely upended the bar and restaurant industry—to a point where previously familiar trends are now…
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Alternative DMCM

4 Key Trends Behind Rising Interest in Mocktails

At the start of COVID lockdown, alcohol sales went through the roof as people stocked up and got ready for lots of time at home away from their…
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#DrinkTok: How One App Is Influencing What We Sip

Over the past year, TikTok has become so much more than a forum for choreographed dances. Not only has it changed the music industry and given us…
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Hard Alternatives Emerges as Fast-Growing Alcoholic Beverage Segment

Hard seltzer took off in 2020, making up 21 percent of Drizly's beer sales with a year-over-year sales increase of 495 percent. [continued...]
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The Brands and Trends Shaping The Low- And No-Alcohol Category

While overall alcohol consumption is expected to have declined in 2020 the low- and no-alcohol market is continuing to expand, with consumption…
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Study Shows Why Functional Beverages Should be Targeted at Specific Consumers

Functional beverages are popular, but should not be lumped into a single category, according to a study by Brightfield Group's Evergi platform.…
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Lemonade Hard Seltzer Wins The Title of America's Favorite RTD Alcoholic Beverage Flavor

It’s Last Call in the Symrise Flavor Madness 2021 and a champion has been…

[Mini-Webinar] Sweet Taste Solutions for Your Brands

Do you work in bakery, cereal or sweet snacks? If so, join our Sugar Experts on …