Latest Articles

How to Create Immediate Opportunities for Your Brands in the Indulgent Space - Part 2 of 2

By Emmanuel Laroche, VP Marketing & Consumer Insights, Symrise NA This post is part 2 of a 2 part series. Consumers are always craving for…
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Surprise! Boomers snack more than millennials

by Monica Watrous CHICAGO - Think millennials are driving the snack food industry? Think again, said The NPD Group, whic...

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Coffee Market Drivers for 2016 and Beyond

Many factors are driving the coffee market.  In fact, Millennials are spurring growth, especially for the single-cup segment.  On average they are…
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Nostalgia Flavor Inspiration for Millennials and Boomers

Nostalgia is alive and well. We illustrated this in our recent "Trend Perspectives" series where Trend Forecaster Brad Ross looked at the drivers for…
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Trend Perspectives with Brad Ross: Purpose

By Brad Ross, Global Trend Forecasting Purpose Whole Foods promotes Community Giving Days where 5% of that day’s net sales are given to local…
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Boomers Turn the Tables in the Restaurant Industry

Bulletin Today | FoodIn the restaurant business, the conventional wisdom used to be that attracting young adults was the...

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Happy Holidays! See You in 2022!

The Symrise North America team wishes you all a very Happy Holiday seasoning and…

[Webinar] Reimagine Culinary and Snack Products for a Healthy Lifestyle

What does ‘health and wellness’ really mean for savory categories? Join us on T…