Latest Articles

Holistic Health Propels Low and No Alcohol Trend

Physical health benefits associated with reduced alcohol consumption is helping drive demand for ‘low to no’. But could there also be something more…
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What’s brewing in the hard tea category?

The hard seltzer category has seen major growth in the past few years, and now the hard tea segment is emerging as a potential disrupter to the “hard”…
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Move Over, Pumpkin Spice: Maple, Apple Emerge As Popular Autumn Flavors In Hot Drinks

Starbucks’ Pumpkin Spice Latte, now making the rounds for the 18th straight autumn, set off a trend so widespread that it has become the butt of…
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Pandemic-Related Health and Hygiene Consumer Trends Affecting Beverage Market

The COVID-19 pandemic has made consumers much more aware of the general hygiene and safety of the products they purchase, and as most beverage…
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These 4 Drinks Are Exploding in Popularity, New Yelp Data Says

Summer 2021 may just be the best summer of them all, right? How could it not be after a year of lockdown? Now that bars, cafes, and restaurants are…
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Beverage Trends Driving Change in 2021

Changing consumer demands mean beverage manufacturers have to adjust their offerings to satisfy the desire for functional, healthy beverages, while…
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[Webinar] Beverage Innovation in a Plant-Based World

As consumers steer away from dairy-based beverages, plant-based alternatives conquer the market. Join Symrise Flavor North America on Wednesday, June…
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Beverage Innovation Tops IRI’s New Product Pacesetters

New beverages were popular in 2020, according to IRI’s annual New Product Pacesetters report. The top four innovations were beverages or…
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Functional Beverage Sales Rise, But Not All Ingredients, Benefits Gain Equally As Consumer Interest Shifts

Sales of functional beverages are bouncing back after slowing early in the pandemic when fewer people bought on-the-go products, reflecting increased…
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[Round 1 Results] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

Alright folks we are live! We witnessed madness the first weekend of play for Symrise Flavor Madness 2021. If you are just joining us, refer to our…
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[On-Demand Webinar] Inspiring Vanilla: Bringing You Closest to the Source

  A look at how Symrise vanilla from Madagascar can help you create inspiring…

Small and Big Worlds Collide at DC-Chesapeake StarChefs Rising Stars

With its contrast between cozy, walkable neighborhoods and high-stakes…