Latest Articles

Meet us at NRA: Booth #12707

We’re excited to announce that we’ll be at the National Restaurant Association Show 2025 this weekend at Booth #12707 in the Lakeside Center - and…
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Why is Gen Z really drinking less? It’s not what you think

Ask an industry executive why Gen Z is drinking less and you’re likely to hear the usual generalisations: “They care about health,” or “They want…
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Omega-3 in Functional Beverages: How Brands Can Deliver Real Health Benefits

Omega-3 fatty acids are essential nutrients that support key functions in the body, including heart, brain, and immune health. They’re naturally found…
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Good Libations

Tags: Probiotic, Beverage Source: SF Gate

Probiotic and prebiotic drinks and sodas are everywhere right now

Let’s be real: gut health used to be the kind of thing only yogurt commercials or maybe your yoga instructor talked about. Lately, prebiotic and…
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Good Libations

Tags: Drink Trends, Beverage Source: USA Today

THC drinks rise in popularity. Why some young people may prefer them over alcohol

Traditional "stoners" aren't the only ones enjoying cannabis these days. A widening demographic has become interested in the psychoactive drug,…
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What to Drink in NYC Right Now (April 2025)

When the VinePair team isn’t busy working at HQ, we’re in the field doing what we do best: scoping out the best cocktails, wine, and beer in the five…
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The top 10 markets for Champagne in 2024

As reported by db at the start of the year, in 2024, Champagne shipped a global total – including the domestic market – of 271.4 million bottles,…
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Good Libations

Tags: Beverage, Gen Z Source: Movie Guide

Gen Z Drinks Way Less Than Generations Before — Is That a Good Thing?

Gen Z is drinking way less than generations before, but are there downsides to their disinterest in going out? “Alcohol consumption with Generation Z…
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Good Libations

Tags: Drink Trends, Beverage Source: Symrise

Everyone’s drinking mid-strength – but what actually is it?

News! News that may confirm fears! News that may present new opportunities! A report, published by KAM Insights, has found that, when out at the pub…
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Cocktails: Japan & Korea’s Influence on the Beverage Industry

Modern Japanese bartending is renowned worldwide for both precision and style. Originating in Tokyo’s upmarket Ginza district in the late 1990s and…
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Events

Webinar : North America Top Flavor Trends 2026

Beyond Taste: Decoding the Consumer Shifts Defining North American Flavor in…

Symrise Will Be at PLMA This Year

This year at PLMA - Private Label Manufacturers Association, discover how…