Latest Articles

Gen Z Drives Alcohol Reduction Trends

The avoidance of alcohol is fast becoming the norm for a growing minority of global consumers. While this trend is evidenced across all age groups, it…
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Slideshow: Taking Beverage Innovation in New Directions

Beverage innovation has often been defined by new flavor profiles and line extensions, but the category is seeing potentially disruptive applications…
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Beverage Revolution: THC Lined Drinking Straws

The radical new delivery mechanism for cannabis is eco-friendly, discreet, and can enhance any beverage, thanks to an exclusive patent for its “active…
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Saluting the Season with Specialty Beverages

he move to cool-season libations will not be rushed in one establishment. “I’m not ready to make the flip just yet,” says Jess Sandberg, head…
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How Top European Beverages are Tapping into Consumer Trends

The NielsenIQ Bases Breakthrough Innovation Report has named its top beverage innovations of 2021: showing a continued shift towards premiumization. […
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Wellness Flavors Poised to Resonate with Consumers in 2022

In the search for new flavors for 2022, Nair says there are many examples of cross-category inspiration. “In soft drinks, florals are set for…
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Cannabis Beverages Are On Fire!

Want to know where the cannabis industry is going? How about the beverage industry? The answer is cannabis beverages! The hottest new product segment…
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Why Plant-Based Functional Beverages are Perfect for the Modern Market

Health has become a key priority for consumers all over the world since the pandemic, leading to a significant increase in demand for functional…
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"Shock Factor" Flavors Entice Younger Generations

Soft drinks flavors with a ‘shock factor’ – for example unique, unusual, and limited time only flavors – are creating a buzz among a younger…
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Cocktail trends: Unique Ingredients Making Capital Region Cocktail Lists

Word-of-mouth speakeasies are no longer the underground backbone of the cocktail scene, but their legacy is visible on cocktail menus powered by…
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What does ‘health and wellness’ really mean for savory categories? Join us on T…

[Mini-Webinar] Sustainability at Symrise: Positive Impact Beyond Boundaries

Sustainability is more than an industry buzzword. It’s a promise to consumers…