Latest Articles

Low ABV, Fruit-Flavored Beers Are Having a Moment

If drinking a beer outdoors this spring reminds you of wandering through the fruit aisle at your favorite grocery store, you probably aren't alone.…
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The Arc of Non-alc: 10 Beverage Builders

As nonalcoholic beverages continue to soar in popularity and to make a diverse impact on menus, its imperative that quality cues and leading formats…
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Symrise’s North American Top 11 Flavor Trends for 2019

To Attract Health-Conscious Consumers, Brewers Focus on Functional Ingredients

You wouldn't ordinarily expect to find these ingredients listed on a beer label, but increasingly brewing companies are pushing more "functional"…
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Emerging Botanicals

Botanicals are big. The combination of health and flavor has proven irresistible to todays consumer, thrilled at knowing that the tikka masala dinner…
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Pantone Color of 2019: Food and Beverage in Living Coral

Trend Perspectives by Cynthia Maxwell PANTONE’s color of the year Living Coral 16-1546 announced at the beginning of this year, is likely to show up…
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Three Mashup Trends Buoying the Beverage Industry

The beverage market may seem saturated, but opportunities abound for manufacturers that blend beverage products into bold innovations, according to…
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How Much Did U.S. Craft Brewing Grow in 2018?

Craft brewers gained market share again in 2018, according to new data from the Brewers Association, as the overall beer industry saw its volume…
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Why Rosé Wine is Ideal for Innovation

Valerie Astier, who produces the annual Pink Ros Festival in Cannes, France, told the drinks business that, while producers in regions with an…
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"Mindful Drinking" Brings Arguably Healthier Alternatives to Consumers

It looks like a brewery, it smells like a brewery and, actually, it is a brewery. But it isn't brewing beer. It's brewing hard kombucha, a…
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Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…