Market Drivers & Trends
Part 1 of a 3 part Symrise Series.
The frozen aisle is facing stiff competition from many areas in the supermarket. More specifically, frozen entrées are vying with more and more options for consumers’ attention, share of stomach and ultimately, share of wallet. A catchphrase in the industry is “Freshness”. What really is driving the frozen entrée category and what trends are impacting the category? Is it really freshness or is it cost or is it a health related / nutritional profile or is it the make it “from scratch” phenomenon?
• Taste / Ethnic Exploration
• Cross Promotional Opportunities
• Co-Branding Opportunities
• TV- Food Channels
Join your peers today!
Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.
Symrise is pleased to announce that we will once again be exhibiting at SNAXPO...
Symrise is excited to announce that we will be joining a whole host of culinary...