Market Drivers & Trends

Part 1 of a 3 part Symrise Series.

The frozen aisle is facing stiff competition from many areas in the supermarket. More specifically, frozen entrées are vying with more and more options for consumers’ attention, share of stomach and ultimately, share of wallet. A catchphrase in the industry is “Freshness”. What really is driving the frozen entrée category and what trends are impacting the category? Is it really freshness or is it cost or is it a health related / nutritional profile or is it the make it “from scratch” phenomenon?

Take a look at how the following trends are impacting the category and marketplace

• Convenience

• Taste / Ethnic Exploration

• Breakfast

• Cross Promotional Opportunities

• Co-Branding Opportunities

• TV- Food Channels

• Health

• Generations

Click here to see the Market Drivers and Trends impacting the frozen food aisle

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

12/24/2016
Happy Holidays from Symrise! See you in 2017!

Thank you for reading and sharing in-sight in 2016! We're taking a holiday...

11/01/2016
The Top 11 Trends for 2017 from Starchefs ICC

What is Progress? Such was the theme of the 2016 StarChefs International Chef...