Latest Articles

[Infographic] Flavor Madness 2021: America's Favorite Ready-to-Drink Alcohol

Symrise Flavor North America's 2021 Flavor Madness was a competition between hard seltzers and canned cocktails. The flavors that made up our 64 team…
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[Elite 8] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

It is getting tough for the #1 seeds of Symrise Flavor Madness, only one remains, let’s see how that happened. After this article we will be down the…
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[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer the market. When asked about the most important aspect of plant-based…
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Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our team conducted extensive research to understand everything food and…
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Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new phase of consumerism.Based on extensive research, Symrise Marketing has…
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Top 9 Summer Fancy Food Show Trends You Need To Know

Right when you think you’ve seen it all, Specialty Food’s bi-annual Fancy Food Show serves as a platform for innovative food and beverage brands to…
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Trends at the 2019 Summer Fancy Food Show

Specialty food sales continue to climb as more shoppers seek elevated experiences in everyday occasions. Nearly 3 in 4 consumers purchase specialty…
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7 Essential Steps to Seasonal and LTO Success

“Limited time offers (LTOs) build people’s comfort and admiration for your brand. People like the idea of finding excitement and novelty so we like to…
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Webinar: How to Unlock the Real Tastes of Nature for Cleaner Labels

The food and beverage landscape is changing. Consumers, specifically millennials, are demanding the best natural, honest and environmentally…
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Sabor In America 2016: Minneapolis-St. Paul Recap

Symrise held another installment of Sabor in America on June 28th 2016 in St. Paul, Minnesota, further strengthening their position as a go-to partner…
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Events

[Webinar] Plant-based Demand Transforms Sweet Categories

The demand for plant-based solutions in cultured products and frozen desserts is…

[Webinar] Beverage Innovation in a Plant-Based World

As consumers steer away from dairy-based beverages, plant-based alternatives…