Latest Articles

2022 North American Top Trends Webinar On Demand

Join Symrise Flavor North America for an On-Demand Webinar to see what flavors will be making waves in 2022 and beyond.  During the webinar the…
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Events

Tags: Sustainability, Consumer Trends Source: Symrise

[Mini-Webinar] Sustainability at Symrise: Positive Impact Beyond Boundaries

Sustainability is more than an industry buzzword. It’s a promise to consumers that our processes and products are mindful of the environment and the…
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[Infographic] Flavor Madness 2021: America's Favorite Ready-to-Drink Alcohol

Symrise Flavor North America's 2021 Flavor Madness was a competition between hard seltzers and canned cocktails. The flavors that made up our 64 team…
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[Elite 8] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

It is getting tough for the #1 seeds of Symrise Flavor Madness, only one remains, let’s see how that happened. After this article we will be down the…
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[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer the market. When asked about the most important aspect of plant-based…
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Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our team conducted extensive research to understand everything food and…
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Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new phase of consumerism.Based on extensive research, Symrise Marketing has…
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Top 9 Summer Fancy Food Show Trends You Need To Know

Right when you think you’ve seen it all, Specialty Food’s bi-annual Fancy Food Show serves as a platform for innovative food and beverage brands to…
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Trends at the 2019 Summer Fancy Food Show

Specialty food sales continue to climb as more shoppers seek elevated experiences in everyday occasions. Nearly 3 in 4 consumers purchase specialty…
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7 Essential Steps to Seasonal and LTO Success

“Limited time offers (LTOs) build people’s comfort and admiration for your brand. People like the idea of finding excitement and novelty so we like to…
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Events

Experience great tasting health solutions at SupplySide West

Come join us at SupplySide West, Booth 2825, on October 30th-31st in Las Vegas…

Reminder to Join us for our Symrise Cross Category Trendscope 2024+ Webinar

Join us for our upcoming Symrise Cross Category Trendscope 2024+ Webinar on…

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