Latest Articles

[Webinar] Beverage Innovation in a Plant-Based World

As consumers steer away from dairy-based beverages, plant-based alternatives conquer the market. Join Symrise Flavor North America on Wednesday, June…
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[Infographic] Flavor Madness 2021: America's Favorite Ready-to-Drink Alcohol

Symrise Flavor North America's 2021 Flavor Madness was a competition between hard seltzers and canned cocktails. The flavors that made up our 64 team…
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Lemonade Hard Seltzer Wins The Title of America's Favorite RTD Alcoholic Beverage Flavor

It’s Last Call in the Symrise Flavor Madness 2021 and a champion has been crowned. For a month we have been asking 5,000 consumers, in real time, to…
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[Flavorful 4] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

It has been a long road for the contenders but we are here; the Flavorful Four. Each regional winner has had to face some fierce competition, at times…
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[Elite 8] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

It is getting tough for the #1 seeds of Symrise Flavor Madness, only one remains, let’s see how that happened. After this article we will be down the…
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[Round of 32] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

It’s been an exciting time with the Symrise Flavor Madness Bracket! We have now completed the first and second round, eliminating 48 flavors and…
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[Webinar] Reimagine Beverage and Sweet Products for a Healthy Lifestyle

What does ‘health and wellness’ really mean for beverage and sweet categories? Join us on Thursday, March 25th at 12pm EST for our webinar, Reimagine…
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Symrise North America’s Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

By popular demand, we are back with Flavor Madness 2021. This year's 64-team March Madness style bracket has a twist! It’s a battle between Hard…
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Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our team conducted extensive research to understand everything food and…
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Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new phase of consumerism.Based on extensive research, Symrise Marketing has…
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[Mini-Webinar] Sustainability at Symrise: Positive Impact Beyond Boundaries

Sustainability is more than an industry buzzword. It’s a promise to consumers…

[Webinar] trendscope® 2021+: Global Food and Beverage Trends

Year to year, consumers’ food and beverage choices evolve through the influence…