Latest Articles

2021 Fall Flavor Trends

The Trend Trackers from Symrise North America have been out and about trekking across the U.S. during the beginning of the fall season. During our…
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2021 Fall Flavor Trends: Mixing Comfort With Innovation

Classic fall flavors like pumpkin and apple continue to appeal to many consumers, but that doesn’t mean restaurants and other food and beverage…
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3 Global Food and Beverage Trends for 2021 and Beyond Inspired by Premium Indulgence

As consumers around the world turn to healthy, natural food, that doesn’t mean that they’re depriving themselves of indulgences. People still want to…
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TikTok and Insta-Inspired Hot Beverage Trends Give Rise To Cozy, “Feel-Good” Fall Flavors

Social media is influencing consumer trends within the hot beverage category giving rise to cozy, “comfort” flavors that signal autumnal weather.…
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4 Rising Flavor Trends in the Beverage Industry

Beverage trends in a rapidly transforming world tend to reflect the interests of today’s consumers. In light of a tumultuous 2020 and 2021 and the…
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What's On Trend For Soft Drink Flavours

Soft drink producers have faced many challenges in recent years, battling rising costs, sugar taxes, packaging legislations and, of course, the…
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How to Create Food and Beverage Gen Z Will Crave: Part 4 — Gen Z Flavor Preferences

Throughout this series on Gen Z, we’ve explored what makes this generation unique. In particular, Gen Z (approximately 10-25 years old in 2020) stands…
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trendscope 2021+: Global Flavor Trends Inspired by Emotional Discoveries

The emotional toll of the Covid-19 pandemic has influenced flavor trends around the world. While food and drink have long been associated with…
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Sun’s Out, Tongues Out: These Are The Season’s Biggest Beverage Trends

God, humans are such thirsty creatures, aren’t we? These days, every other press release announces a new hard seltzer—please, God, no more—or a…
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'Back to School' Sparks Opportunities for Food and Beverage LTOs

Sharpen your pencils and pack your lunchbox – it’s ‘back to school’ season! From pre-school to PHD programs, mid-August marks the time to start…
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The latest information, innovation and inspiration in the world of beverage including alcoholic beverages and non-alcoholic beverages.

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Please join us for our Understanding the GLP-1 Consumers and Innovative Wellness…