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What Happens to Your Body When You Drink Kombucha Every Day

Few beverages are getting quite as much buzz these days as kombucha. On TikTok alone, #kombucha has racked up more than 875 million views, and celebs…
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The Original Thanksgiving Drink? Hard Cider

Many of us are familiar with the seasonal dishes that define Thanksgiving. But what was the harvest holiday’s original drink? The answer: hard cider.…
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A (still) regional drink: The Lubbock highball

Washington, D.C., had a cocktail all its own, once upon a time: the Rickey. It was as tart a drink as one was likely to find anywhere other than…
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Carbonated soft drink market seeks out balance of health, indulgence

Coca-Cola, Pepsi deliver new innovations to soft drink market. READ MORE
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Beverage experts shape the future of four popular drinks

What do you get when you mix coffee, beer, tea and wine? A concoction of UC Davis expertise that’s bursting with innovation. READ MORE
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This Week’s New Products: Hemp-Infused Dry January Drinks

New year, new products. This week’s latest launches feature new sober-friendly alcohol alternative options as well as plant-based drinks for consumers…
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"Shock Factor" Flavors Entice Younger Generations

Soft drinks flavors with a ‘shock factor’ – for example unique, unusual, and limited time only flavors – are creating a buzz among a younger…
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What's On Trend For Soft Drink Flavours

Soft drink producers have faced many challenges in recent years, battling rising costs, sugar taxes, packaging legislations and, of course, the…
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Soft Drinks Enjoy A Brand Equity Boost During The Pandemic

Soft drinks were the most successful segment of the fast-moving consumer goods market (FMCGs) when it comes to growing consumer relationships during…
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Beating the Beverage Buzz: Analyzing Healthy Drink Trends

Healthy drinks are hitting supermarket shelves, sports stores and spa boutiques alike. Marketing companies are spinning out narratives that accentuate…
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Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…