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Good Libations

Tags: Gen Z, Drink Trends Source: The Independent

The Rise of Low-&-No Alcohol Drinks: Gen Z on Its Own Terms

This article caught our attention because it explores how younger adults are rethinking alcohol consumption and embracing low- or no-alcohol drinks in…
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Good Libations

Tags: Gen Z, Drink Trends Source: FastCompany

Yes, Gen Z drinks now, but they're doing it their own way

This FastCompany article provides a nuanced look at how Gen Z is redefining alcohol consumption—not through total abstinence, but through more…
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Good Libations

Tags: Gen Z, Cocktails, Drink Trends Source: Esquire

Gen Z Doesn’t Drink Much. But When They Do, It’s This Cocktail

There’s no greater generational divide between Millennials and Gen Z than alcohol consumption. According to Gallup data, young adults today are…
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Good Libations

Tags: Gen Z, Drink Trends Source: Trendhunter

Gen Z-Influenced Drink Menus

These McDonald’s CosMc drinks have been announced on the heels of the brand's move to close dedicated CosMc locations and instead focus on providing…
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Good Libations

Tags: Drink Trends, Beverage, Gen Z Source: The Drinks Business

Why is Gen Z really drinking less? It’s not what you think

Ask an industry executive why Gen Z is drinking less and you’re likely to hear the usual generalisations: “They care about health,” or “They want…
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Good Libations

Tags: Beverage, Gen Z Source: Movie Guide

Gen Z Drinks Way Less Than Generations Before — Is That a Good Thing?

Gen Z is drinking way less than generations before, but are there downsides to their disinterest in going out? “Alcohol consumption with Generation Z…
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Beyond the Plate Good Libations Sweet Talk

Tags: Gen Z, Snacks Source: Symrise

The Rise of "Snackification" for Gen Z: On-the-Go Meals & Mini Moments

For Gen Z, snacking has become part of their daily lifestyle. A 2023 report found that 6 in 10 Gen Z consumers prefer frequent mini treats over large…
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Beyond the Plate Good Libations Sweet Talk

Tags: Gen Z, Food, Consumer Trends Source: Symrise

Key Food and Beverage Trends Driven by Gen Z Consumers in 2025

Gen Z isn’t just a new generation of consumers — they’re a force reshaping the food and beverage industry. They’re craving both innovation and…
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Good Libations

Tags: Gen Z, Consumer Trends, Healthy January Source: Time

Why Gen Z Is Drinking Less

As Dry January begins, there's one generation that has already begun cutting back on alcohol: Gen Z. Data from the National Institute of Alcohol Abuse…
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Beyond the Plate Good Libations Sweet Talk

Tags: Gen Z Source: Symrise

Gen Z's Snack Wish List: Nostalgic, Novel, and Nutritious

 The young adults of Gen Z create a devilish problem for those in the food industry. They crave nostalgia and novelty in equal measure, and more…
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