Latest Articles

Gen Z’s Seasonal Snack Favorites: Fall and Winter Trends

As the temperatures drop and seasons shift, Gen Z’s snacking habits reflect a unique blend of indulgence, health, and sustainability. Known for their…
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Gen-Z Snack Favorites: Savory and Sweet

The young adults of Gen Z create a devilish problem for those in the food industry. They crave nostalgia and novelty in equal measure, and more…
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Good Libations

Tags: Drink Trends, Gen Z Source: IWSR

How is Gen Z approaching beverage alcohol?

Younger, legal-drinking aged Gen Z consumers increasingly enjoy a very different relationship with alcohol versus older age cohorts, exhibiting rising…
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Top Gen Z Food and Beverage Preferences

While the exact dates are up for debate, Generation Z describes any person born roughly between the late 1990s and the early 2010s. As this generation…
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Gen Z Drives Sustainability in the Food Industry

 Every generation faces challenges wrought by their predecessors. Millennials, for example, blame boomers for a shortage of affordable starter homes…
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Gen Z drinking less due to emotional impact

Sober socialising is proving to be popular among Gen Z, as the demographic is shunning alcohol more significantly than other generations, new data…
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How Gen Z Is Taking Newstalgia to New Heights

Children of the ‘80s and ‘90s can probably rattle off any number of food items that defined their young lives. From Bagel Bites and Chef Boyardee to…
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Is Generation Z Drinking Less?

College-aged kids carry a certain reputation when it comes to drinking alcohol. It’s a vision shaped by the rowdy Delta frat in “Animal House,” the OG…
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Savory Cravings: Gen Z Edition

Despite their seeming commitment to healthy eating, Gen Z consumers display a notable craving for comfort foods. With the stresses of daily life and…
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Sweet Trends for Gen-z Consumers

Gen Z consumers, now in their teens and early 20s, are different from prior generations in a few key ways. When it comes to product purchases, they…
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