Latest Articles

These Ingredients are all the Buzz in Holistic Prevention

Trend Perspectives by Cynthia Maxwell As consumers desire more products that support their health from the inside out, it is no wonder health and…
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Functional Beverage Sales Rise, But Not All Ingredients, Benefits Gain Equally As Consumer Interest Shifts

Sales of functional beverages are bouncing back after slowing early in the pandemic when fewer people bought on-the-go products, reflecting increased…
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Healthy Lifestyles: Food and Drink Focused on Modern Functional Nutrition & Wellness

In a new world where the global pandemic changed attitudes towards food, medicine, and health, there has been a shift in consumers’ need for…
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[Webinar] Reimagine Beverage and Sweet Products for a Healthy Lifestyle

What does ‘health and wellness’ really mean for beverage and sweet categories? Join us on Thursday, March 25th at 12pm EST for our webinar, Reimagine…
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Top Food and Beverage Trends for 2021 Influenced by Healthy Lifestyle

The overall trend of trying to support healthy living through food and drinks continues in 2021, but this year, there’s even more emphasis on building…
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Restaurants Serve Up No-booze Drink Options in New Hampshire's First Mocktail Month

At 815 Cocktails & Provisions in downtown Manchester, the menu has a “Hard No” section for booze-free selections. [continue...]
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What Food and Beverage Brands Can Expect in Healthy January

We're taking a look back at the health-based trends we identified last January that still stand true today. January is the month for new beginnings –…
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Beating the Beverage Buzz: Analyzing Healthy Drink Trends

Healthy drinks are hitting supermarket shelves, sports stores and spa boutiques alike. Marketing companies are spinning out narratives that accentuate…
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The Influence of Simple and Minimalist Lifestyle on Food and Drink in 2021

Trend Perspectives by Cynthia Maxwell What do simple food and beverage trends look like for 2020/2021? It’s all about “less.” How about this: General…
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Trending Ingredients and Health Benefits in Functional Ready-to-Drink Beverages

Beverage consumers want products that deliver on taste while providing a wide variety of functional benefits to support health and wellness goals. [mo…
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[Webinar] trendscope® 2021+: Global Food and Beverage Trends

Year to year, consumers’ food and beverage choices evolve through the influence…

[Webinar] Plant-based Demand Transforms Sweet Categories

The demand for plant-based solutions in cultured products and frozen desserts is…