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This Popular Drinking Trend Is a Gold Mine -- And Very Confusing

Ever had a non-alcoholic beer before? If not, you're among an increasingly smaller group of consumers. Drinkers who opt for low- and no-alcohol…
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Top "Ready To Drink" Cocktails for Summer 2022

Ready-to-drink (RTD), or canned, cocktails made a big splash during the first stages of the pandemic, when diners couldn’t get out to enjoy mixed…
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These Are the New Hard Seltzers Hitting Shelves in 2022

Expect plenty of ranch water, tropical flavors, and even absinthe this summer. READ MORE
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Cannabis Beverages Are On Fire!

Want to know where the cannabis industry is going? How about the beverage industry? The answer is cannabis beverages! The hottest new product segment…
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The Retail RTD Coffee Category Is Piping Hot

If sales data are any indication, more consumers are saying goodbye to coffee filters, tea bags, and the long wait to brew. According to data from…
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The 7 Best Hard Coffees, Tasted and Ranked

For coffee fans or anyone keeping an eye on the ready-to-drink (RTD) category, there’s plenty of excitement percolating in the hard coffee space. In…
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Nielsen: Late Summer Sees Modest Acceleration in Non-Alc Bevs

Non-alcoholic beverage sales accelerated over the two-week period ending August 28, according to an analysis of Nielsen data by Goldman Sashs Equity…
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Spirits Gallery: August’s Latest Ready-to-Drink Cocktails

As summer begins to wrap up, spirit brands continue to grow the ready-to-drink cocktail space with new tropical concoctions from Monaco, Western…
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Energy Drinks Attract Consumers With Better-For-You Ingredients

Across the ready-to-drink beverage industry, energy drinks are currently one of the highest-performing categories in terms of sales. This data aligns…
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Pandemic-Related Health and Hygiene Consumer Trends Affecting Beverage Market

The COVID-19 pandemic has made consumers much more aware of the general hygiene and safety of the products they purchase, and as most beverage…
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Happy Holidays from Symrise! See you in 2023!

Thank you for reading and sharing in-sight in 2022! We're taking a holiday…