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[Flavorful 4] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

It has been a long road for the contenders but we are here; the Flavorful Four. Each regional winner has had to face some fierce competition, at times…
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These Are the Biggest Drinking Trends That Will Emerge After the Pandemic

Canned cocktails and delivery drinks, e.g., seem like they’re here to stay, even as the country undergoes a partial reopening. And during our time in…
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[Mini-Webinar] How Low Can You Go? Bring Premium Hard Seltzer, Low and Non-Alc Spirits to Life

How low can your ABV go? It's time for your beverage brands to tap into the changing industry with great tasting hard seltzer, low ABV or alcohol-free…
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US Beverage Alcohol: 5 Trends to Watch in 2021

2021 is likely to be a transition year for the US beverage alcohol category, predicts online retailer Drizly. Pandemic trends will persist amidst a…
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Sleep-Promoting Beverages Find New Importance

Herbal teas have long been at the forefront of sleep-promoting beverages. Ingredients like chamomile or valerian have been consumed as infusions for…
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Consumers Starting to Seek More Functional Benefits From Water

Water on its own can be a healthy choice, but consumers are increasingly looking for more than just the basic benefits from H2O. Functional water has…
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Tracking Beverage Trends

With restaurants and bars closed for months due to the pandemic and recently opened with diminished capacity, more consumers are quenching their…
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Americans are Drinking More Alcohol in 2020, and a Love of Hard Seltzer is Fueling the Rise

Americans' love of hard seltzer is fueling growth in alcohol sales, a new analysis by IWSR Drinks Market Analysis has found. Overall alcohol sales…
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Clean is Clearly The New Norm in Beverages

Consumer perceptions have shifted, and many are focusing on buying products they consider cleaner and healthier. In response, they are turning their…
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Trending Ingredients and Health Benefits in Functional Ready-to-Drink Beverages

Beverage consumers want products that deliver on taste while providing a wide variety of functional benefits to support health and wellness goals. [mo…
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Lemonade Hard Seltzer Wins The Title of America's Favorite RTD Alcoholic Beverage Flavor

It’s Last Call in the Symrise Flavor Madness 2021 and a champion has been…

[Mini-Webinar] Sweet Taste Solutions for Your Brands

Do you work in bakery, cereal or sweet snacks? If so, join our Sugar Experts on …