Latest Articles

Brand Trends Arising From Pink October Solidarity

Trend Perspectives with Cynthia Maxwell Pink became the most prominent color of October in 1992 when Evelyn Lauder of Estee Lauder along with a…
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Trend Perspectives with Cynthia Maxwell: Trends You See Everywhere!

By Cynthia Maxwell, Trend Forecasting I remember doing a men’s trend forecasting report in 2013. The importance of blue was strong as well as an…
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You'll Be Seeing This Color Everywhere in 2020, According to Trend Forecasters

Color trends come and go. That's what trends are, a change in the general direction of an idea or concept. In fashion, trends inform everything; they…
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The Secret World Of Coffee Cup Lid Design

We've all been there. You have a cup of hot coffee in a paper to-go cup with a lid, but when you go to take a sip the contraption betrays your trust…
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Laduree looks to Vera Wang for new pastry collection

French patisserieLadurehas teamed up with American fashion designer Vera Wang to launch a new collection of dramatic black and white-themed desserts…
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Trend Perspectives by Cynthia Maxwell: Bold and Beautiful Colors in Packaging for Food and Beverage

By Cynthia Maxwell, Trend Forecasting Cherry Tomato, Lime Punch, Ultra Violet! These are some of the bright additions to Pantone’s spring 18 fashion…
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Trend Perspectives by Cynthia Maxwell: Looking at the Future of Color Trends

As we head into fall and winter thinking only of pumpkin flavors, turkey, holiday décor and cold weather clothing, the Spring 2018 runways have ended…
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Trend Perspectives by Cynthia Maxwell: The Changing Face of the Retail Store

By Cynthia Maxwell, Trend Forecasting “In 2017, 8,642 retail stores will close in North America.” - Doug Stephens, The Business of Fashion. For years…
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Unique and Innovative Product Packaging Attracts Consumers

By Cynthia Maxwell, Trend Forecasting I remember when Evian released the limited edition Christian Lacroix 750ml bottle. The delicate white lace…
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A person experiences virtual reality and food - VR, AR technology and food

Trend Perspectives by Cynthia Maxwell: The Intersection of Technology and Food

By Cynthia Maxwell, Trend Forecasting “I WONT BE IMPRESSED WITH TECHNOLOGY UNTIL I CAN DOWNLOAD FOOD.”I recently saw this posted on a friends…
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Events

Sweets & Snacks Expo Releases Top Trends for 2021

The 2021 Sweets & Snacks Expo to be held June 22-25 in Indianapolis is where the…

‘Philly Pours’ Returns With A Virtual Mixology Experience

Now in its sixth year, Philadelphia’s premier food and beverage event will once…

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