Latest Articles

Five Beverage Trends We’ll See in 2021: Imbibe’s Predictions

2020 has been defined by coronavirus: which has changed the way we shop, socialize, entertain and more. And it will continue to be the biggest driver of food and beverage trends...  more »

Top Flavor Trends of the 2020 Winter Holidays

There are fewer things more iconic for winter than the image of sipping hot chocolate by a fire or prepping a dinner table full of spiced treats and piles of holiday cookies. This...  more »

How to Quench Consumers’ Thirst for Flavored Water With New Innovations

Water is essential, but that doesn’t mean it has to be boring. Increasingly, consumers want to drink flavored water, both sparkling and still. In fact, more consumers — especially...  more »

Three Bartenders Recommend Their Favorite Cognac Cocktails

Back in the day (2019), bars used to be safe spaces to experiment with new cocktails. Experienced mixologists would guide us through uncharted territories of premium spirits and...  more »

Innovation Meets Nostalgia in Winter Holidays Comfort Food

For the better part of 2020, the COVID-19 pandemic has been throwing off everything, including winter holidays and delayed family celebrations together, but that doesn’t mean...  more »

Americans are Drinking More Alcohol in 2020, and a Love of Hard Seltzer is Fueling the Rise

Americans' love of hard seltzer is fueling growth in alcohol sales, a new analysis by IWSR Drinks Market Analysis has found. Overall alcohol sales volumes are expected to rise over...  more »

[White Paper] Sustainable and High Quality Grapefruit

Symrise sources our white grapefruit from El Dorado, South Africa, the land of citrus.South Africa offers far more than wine and wild animals. The country is considered an...  more »

Clean is Clearly The New Norm in Beverages

Consumer perceptions have shifted, and many are focusing on buying products they consider cleaner and healthier. In response, they are turning their attention and wallets to clean...  more »

Crazy Times Call For Crazy Cocktails

Many of us are swirling from the whirlwind of hurricanes, the pandemic, elections and so much more these days. And recently, some of you have been asking us for cocktails to match...  more »

Hard Kombucha, The New Eco-Cocktail

Kombucha is tea fermented over a floppy, gelatinous pad, the mother culture that provides friendly bacteria and yeasts. It’s said that kombucha originated in China centuries ago,...  more »

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Events

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...

09/21/2020
Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our...