Latest Articles

Good Libations

Tags: Mixology Source: Symrise

A BITTERS TREND: New styles, flavours of bitters raise the bar on cocktail chemistry

Cocktail expert Adam Lantheaume isn't afraid to tell the bitters truth. And things are getting spicier by the minute on ...

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Beyond the Plate Good Libations

Tags: Flavor Trends, Flavor Source: Symrise

Flavor Adventure Inside

Consumers know such familiar phrases as “time in a bottle” and a “message in a bottle.” But, how about “adventure in a b...

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Good Libations

Tags: Energy Drinks, Juice, Industry, Consumer Trends Source: Symrise

From Red Bull to Big Red: Beverage industry veteran talks energy, classic soda and why Sparkling Ice should inspire us all

While SKUs have proliferated, the flagship products that first attracted consumers to the category are still driving its...

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Beyond the Plate Good Libations Sweet Talk

Tags: Freshness Source: Symrise

Freshness Around the World - Part 4 of 9: Russia

Russian consumers perceive “everyday freshness,” in terms of fresh taste, colors and fragrance quite differently for example, than American or…
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Good Libations

Tags: Spirits Source: Symrise

Mezcal, the 'moonshine of Mexico,' grows in appreciation, availability

Terroir . Wild yeasts. Elevation. Who knew these terms could apply to mezcal as easily as to wine. In fact, "the vocabul...

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Good Libations

Tags: Cocktails, Mixology Source: Symrise

Alcohol & Cocktails: Top Trends for 2014

According to data reviewed by newBrandAnalytics, margaritas and mojitos are gaining popularity among alcohol drinkers. T...

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Good Libations Beyond the Plate

Tags: Millennials, Consumer Trends Source: Symrise

The Real Reason Taco Bell Made the Waffle Taco

Taco Bell thinks fast food breakfast is boring – and it's looking to cash in on an alternative. "There's no reason why y...

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Good Libations Sweet Talk

Tags: Cereal, Consumer Trends Source: Symrise

The smaller the cereal flake, the more you'll eat

I have a difficult relationship with things (and, sometimes, people) that are miniature. There is something ineffably cu...

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Beyond the Plate Good Libations

Tags: Coffee Source: Symrise

The Search For The Perfect Cup Of Coffee Can Be Such A Grind(er)

In the tiny town of Troy, Idaho, Barb and Doug Garrott have spent the past three years perfecting a machine that could c...

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Good Libations Beyond the Plate

Tags: Snacks Source: Symrise

Market news: Sriracha craze inspires snacks with spicy Asian flavors

Months before the threat of a sriracha shortage, Lay's was testing the waters with potato chips in a limited-edition fla...

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