Latest Articles

How Premium Indulgence is Popping up in Food and Beverage This Holiday Season

Trend Perspectives By Cynthia Maxwell, Trend Forecasting Cover photo: Spice gift & customizable dinnerware from Food 52  After thumbing through Food…
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Assessing the rise of RTD cocktails, decline of hard seltzer

Boston Beer recently acknowledged the slowing popularity of hard seltzers due to new competition from the rise of the ready-to-drink cocktail…
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Gen Z Drives Alcohol Reduction Trends

The avoidance of alcohol is fast becoming the norm for a growing minority of global consumers. While this trend is evidenced across all age groups, it…
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Top 2021 Thanksgiving Food Trends

Happy Thanksgiving from everyone at Symrise NA! While you're resting this long weekend, check out what foods and beverages are trending for 2021 in…
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Slideshow: Taking Beverage Innovation in New Directions

Beverage innovation has often been defined by new flavor profiles and line extensions, but the category is seeing potentially disruptive applications…
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Beverage Revolution: THC Lined Drinking Straws

The radical new delivery mechanism for cannabis is eco-friendly, discreet, and can enhance any beverage, thanks to an exclusive patent for its “active…
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Top 3 Up and Coming Trending Food Cities in America

The restaurant industry has weathered a terrible storm since the COVID-19 shut everything down in early 2020. Even though 2021 has seen restrictions…
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Saluting the Season with Specialty Beverages

he move to cool-season libations will not be rushed in one establishment. “I’m not ready to make the flip just yet,” says Jess Sandberg, head…
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Good Libations

Tags: Citrus, Flavor Source: Symrise

Trending Flavors: New Age Citrus

It’s hard to argue with the appeal of oranges, lemons, limes, grapefruits, and other popular citrus fruits. Flavor profiles range from sweet to tart…
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How Top European Beverages are Tapping into Consumer Trends

The NielsenIQ Bases Breakthrough Innovation Report has named its top beverage innovations of 2021: showing a continued shift towards premiumization. […
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The latest information, innovation and inspiration in the world of beverage including alcoholic beverages and non-alcoholic beverages.

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