Latest Articles

#DrinkTok: How One App Is Influencing What We Sip

Over the past year, TikTok has become so much more than a forum for choreographed dances. Not only has it changed the music industry and given us…
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Hard Alternatives Emerges as Fast-Growing Alcoholic Beverage Segment

Hard seltzer took off in 2020, making up 21 percent of Drizly's beer sales with a year-over-year sales increase of 495 percent. [continued...]
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The Brands and Trends Shaping The Low- And No-Alcohol Category

While overall alcohol consumption is expected to have declined in 2020 the low- and no-alcohol market is continuing to expand, with consumption…
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Study Shows Why Functional Beverages Should be Targeted at Specific Consumers

Functional beverages are popular, but should not be lumped into a single category, according to a study by Brightfield Group's Evergi platform.…
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The Biology of Coffee, One of the World’s Most Popular Drinks

You’re reading this with a cup of coffee in your hand, aren’t you? Coffee is the most popular drink in many parts of the world. Americans drink more…
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The New Norm for Direct to Consumer Channels

Trend Perspectives by Cynthia Maxwell When you think about some of the positive shopping aspects that resulted from the challenges of 2020 & 2021,…
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The Top Ten Trends Shaping The Adult Beverage Market In 2021

The Covid-19 pandemic has had a far-reaching impact on the adult beverage industry. The closure of many bars and restaurants has meant that home…
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[Webinar] North American Top Flavor Trends for 2021

The past year has influenced the future of the food and beverage industry. In response to COVID-19, consumers craved comfort and became hyper aware of…
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What Food and Beverage Brands Can Expect in Healthy January

We're taking a look back at the health-based trends we identified last January that still stand true today. January is the month for new beginnings –…
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Road Trips Were the Travel Trend of 2020 Introducing New Food and Snacking

Trend Perspectives by Cynthia Maxwell It's no surprise that the interest in road trips has risen as the result of 2020 events. Whether it was by car,…
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Join us tomorrow for our Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us tomorrow November 21, 2024 at 12PM ET, for our Understanding the…

Upcoming Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us for our Understanding the GLP-1 Consumers and Innovative Wellness…