Latest Articles

[Round 1 Results] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

Alright folks we are live! We witnessed madness the first weekend of play for Symrise Flavor Madness 2021. If you are just joining us, refer to our…
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Good Libations

Tags: Juice, Innovation, Flavor Trends Source: BevNet

Category Close-Up: Product Showcase – Juice

After taking a deep dive into the category dynamics and trends on the Expert Analysis portion of the show, the focus for this month’s episode of…
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Symrise Joins AIM Industry Sustainability and Human Rights Initiative

Symrise has engaged with a global initiative from AIM, the European Brands Association, devised to unite consumer goods manufacturers and their…
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Clean Label Aspirations Differ By Generation

Generation Z consumers are more likely to purchase organic items. Millennials tend to be more interested in long-term health. Price is important for…
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[Webinar] Reimagine Beverage and Sweet Products for a Healthy Lifestyle

What does ‘health and wellness’ really mean for beverage and sweet categories? Join us on Thursday, March 25th at 12pm EST for our webinar, Reimagine…
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Summer Trend: Cold Brew Teas Are A New Hot Favourite Among Tea Lovers

As the days get warmer, many of us might crave chilled drinks as opposed to something hot. And what better than a glass of cold brew tea? [continue...…
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What's New In Food

Sweets surge in CPG innovation and Baking Business highlights key trends in new baked goods and snacks [continue...]
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“We Will Accept Only Fair And Equitable Labor Conditions in Our Supply Chain,” Says Symrise Exec

Germany-headquartered Symrise joins the European Brands Association (AIM) in its global initiative AIM-Progress to unite consumer goods manufacturers…
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Symrise North America’s Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

By popular demand, we are back with Flavor Madness 2021. This year's 64-team March Madness style bracket has a twist! It’s a battle between Hard…
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Sweet Talk

Tags: Dessert, Flavor Trends Source: Times Of India

A Dessert Lover’s Guide To List Of Desserts That Will Rule 2021

2020 saw many people take the adage ‘stressed spelled backwards is desserts’ quite literally. As the pandemic took over our normal routines, people…
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Events

Reminder to Join us for our Symrise Cross Category Trendscope 2024+ Webinar

Join us for our upcoming Symrise Cross Category Trendscope 2024+ Webinar on…

StarChefs Boston 2024 Panel Discussion

At StarChefs Boston, there’s excitement about the changing food scene. Emmanuel…