Latest Articles

Code Of Nature: Taste Solutions That Amplify The True Tastes Of Nature

Symrise is excited to announce Code of Nature, a series of taste solution platforms that amplify and unlock the real tastes of nature while meeting consumer demand for foods that...  more »

Plant-based Innovation Flourishes at Natural Products Expo East

Plant-based eating is not a passing fad. Brands at Natural Products Expo East demonstrated endless opportunities to innovate with fruits, vegetables, grains and legumes. The 33rd...  more »

Children Are Drinking Less Milk & Less Juice As They Get Older... But What Are They Drinking Instead?

A similar trajectory applied to 100% juice, which accounted for 12.4% of beverage intakes for 2-5year olds, but just 4.9% for 12-19 year olds. So what are kids replacing milk and...  more »

Wellness Products That Are Built For Beauty

Trend Perspectives With Cynthia Maxwell Beauty products have been incorporating food, plant and herbal ingredients for quite some time. So much so, that besides completely plant...  more »

Infographic: How To Create Kid Friendly Family Approved Snacks

Continuing with our commitment to consumer insight driven innovation, Symrise studied the snacking behaviors of children between the ages of 6 and 12. By partnering with Smarty...  more »

Vegan Innovation: Growing Appetite, Plant-based Power & Retail Positioning

The image of veganism is undergoing the most radical change in its history while shedding some tired, old stereotypes - that's according to The Vegan Society itself. The group...  more »

Consumer Appeal: Ethnic & Street Flavors Trending in Culinary Preferences

With the plant-based trend still going strong, consumers are looking for innovative ways to take the benefits of plants into their daily lives and innovation that relies on...  more »

9 Beverage Industry Trends For 2019 And Beyond

Consumers are moving away from sugary, caffeine-laden drinks and looking for healthy alternatives that are both healthy and environmentally friendly. Increasingly, start-ups are...  more »

We Need To Examine Why Gen Y Buys Convenience Foods

Convenience is a major consideration for FMCG marketers, with many consumers seeking easier and quicker ways to enjoy food. But has the convenience trend affected the way consumers...  more »

08/27/2018

Good Libations

Tags: Consumer Trends, Drink TrendsSource: Com

Functional Beverage Innovation: Plant-based Hydration and Clean-Energy

One of the main value drivers in US consumer soft drinks is function: beverages that give consumers an energy-boost, provide recovery after a workout or improve general wellbeing....  more »

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Events

02/01/2018
Innovation and Trends from the 2018 Winter Fancy Food Show

By Ian Thurston, Symrise Senior Marketing Communication Manager The 2018 Winter...

12/25/2017
Happy Holidays from Symrise! See you in 2018!

Thank you for reading and sharing in-sight in 2017! We're taking a holiday...