Baby boomers driving clean label trend
Millennials may get the lion's share of the headlines, but baby boomers are leading the clean label trend. The demographic's purchasing power, combined with an interest in... more »
Latest Articles
How to Create Immediate Opportunities for Your Brands in the Indulgent Space - Part 2 of 2
By Emmanuel Laroche, VP Marketing & Consumer Insights, Symrise NA This post is part 2 of a 2 part series. Consumers are always craving for gourmet food and drink experiences.... more »
Boomers Set Their Own Food Standards
It's no secret that Millennials are changing the food and nutrition landscape. But Boomers have their own set of unique ideas about what they want on their plate. The International... more »
Boomers Talking Snack
Millennials and Gen Y usually get the credit for shifting U.S. eating patterns away from three square meals and toward constant grazing. But new research from The NPD Group finds... more »
Surprise! Boomers snack more than millennials
by Monica Watrous CHICAGO - Think millennials are driving the snack food industry? Think again, said The NPD Group, which found baby boomers consume ready-to-eat snacks 20% more... more »
Trend Perspectives with Brad Ross: Purpose
By Brad Ross, Global Trend Forecasting Purpose Whole Foods promotes Community Giving Days where 5% of that day’s net sales are given to local non-profits. Google invests in... more »
Stiff Competition in the Frozen Aisle
Market Drivers & Trends Part 1 of a 3 part Symrise Series. The frozen aisle is facing stiff competition from many areas in the supermarket. More specifically, frozen entrées are... more »
Boomers Turn the Tables in the Restaurant Industry
Bulletin Today | FoodIn the restaurant business, the conventional wisdom used to be that attracting young adults was the surest road to profit, because people invariably tended to... more »
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Events
06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19
As we enter a re-opening phase in the wake of COVID-19, we also enter a new...
04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond
Trends may be the single most important driver in the food and beverage industry...
