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Magic Mushrooms: The Next Big Thing In Beverages?

The shroom boom is in full effect. Many US consumers have readily embraced adaptogenic mushrooms – known for boosting immunity, relieving stress and…
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Healthy Lifestyles: Food and Drink Focused on Modern Functional Nutrition & Wellness

In a new world where the global pandemic changed attitudes towards food, medicine, and health, there has been a shift in consumers’ need for…
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How Health Will Feed Into Larger Food Trends in 2021

While health and wellness are always top of mind for most around the New Year, the events of 2020 have all but guaranteed that consumers will place an…
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3 Healthy Snacking Trends in Sweet and Savory Categories

Even those embracing health and wellness need a little indulgence, which is what our Healthy Lifestyle Initiative calls Permissible Pleasures. This…
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Plant Based Charcuterie Is The Hottest Trend For The Vegan Crowd

With ‘plant-based’, ‘at-home-dining’, ‘comfort foods’ and ‘charcuterie/grazing boards’ making their way on to so many “top trends in food” lists for…
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Top Food and Beverage Trends for 2021 Influenced by Healthy Lifestyle

The overall trend of trying to support healthy living through food and drinks continues in 2021, but this year, there’s even more emphasis on building…
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Elderberry Demand Soars as Consumers Seek an Immunity Boost

From beverages to popsicles, more companies are adding the deep purple berry to a variety of offerings for its hue, flavor and health appeal. [more...…
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What Food and Beverage Brands Can Expect in Healthy January

We're taking a look back at the health-based trends we identified last January that still stand true today. January is the month for new beginnings –…
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Taste and Price are Table Stakes for Trendy Food Items

Consumers are most concerned about how trendy foods taste, what they cost and how good they are for their health, according to a new report from…
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Plant-based Foods: Good for Consumers, Good for the Planet

There is a new focus on plant-based options, and soybeans – a complete protein – offer enormous potential as an ingredient in a wide selection of…
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[Infographic] Flavor Madness 2021: America's Favorite Ready-to-Drink Alcohol

Symrise Flavor North America's 2021 Flavor Madness was a competition between…

Lemonade Hard Seltzer Wins The Title of America's Favorite RTD Alcoholic Beverage Flavor

It’s Last Call in the Symrise Flavor Madness 2021 and a champion has been…