Latest Articles

Why Consumers Love Frozen Meals

Frozen meals have seen a remarkable surge in popularity in recent years, and it's easy to understand why. The Covid-19 pandemic has significantly…
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Beyond the Plate

Tags: Frozen Food, Food Source: The Daily Meal

Will Freezing Nearly-Expired Food Actually Extend Its Life?

Chances are your pantry and refrigerator are filled with fresh and canned vegetables and meats that may be reaching their expiration dates. Some…
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Unboxed: 4 Trends Inspiring Innovation in the Frozen Aisle

Yesterday's mushy peas are today's creative, health-conscious and palate-delighting frozen foods, and we suspect that this grocery department still…
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Frozen Food Consumption and the Influence of COVID-19

At the beginning of the COVID-19 pandemic, grocery sales rose across almost all categories due to stockpiling and panic shopping. Frozen foods sales…
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Beyond the Plate

Tags: Frozen Food Source: Symrise

Stiff Competition in the Frozen Aisle - Part 3: Market Insights

The frozen aisle is facing stiff competition from many areas in the supermarket. More specifically, frozen entrĂ©es are vying with more and more…
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Beyond the Plate

Tags: Frozen Food Source: Symrise

Stiff Competition in the Frozen Aisle: QSR Inspiration (Pt. 2 of a 3 Symrise Series)

Part 2 of a 3 part Symrise Series Where do frozen entrĂ©es in the frozen food aisle find inspiration?  These days there are a number of sources that…
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Kellogg NPD: Mess-free frozen breakfasts target morning rush

Kellogg's new frozen breakfast products are mess-free, on-the-go options that will attract today's busy consumer, an ana...

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Stiff Competition in the Frozen Aisle

Market Drivers & Trends Part 1 of a 3 part Symrise Series. The frozen aisle is facing stiff competition from many areas in the supermarket. More…
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